A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing
After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and healthcare digital marketing as a content specialist, I quickly
It’s like Finding Money: Repurposing Content Marketing
Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be part of your marketing mix. Content
Should You Start a Life Science or Healthcare Podcast?
Podcasts continue to rise in popularity as both an entertainment and marketing medium. Fully a quarter of people in the United States have listened to a podcast in the last month,
How to Turn Your Webinars into Perpetual Conversion Tools
Consider this promise: that instead of selling one to one (inefficiently), you can gather 100 people and sell to all of them simultaneously. You can do this repeatedly and predicta
SEO for Blogs and Web Pages: Know the Difference
Search engine optimization (SEO) has the potential to bring large amounts of free traffic to a website, and from specific target audiences no less. Although the basic principles of
Why You Should Add Video to Your Marketing Campaigns
Pre-Facebook feeds, I was known as the go-to curator of funny YouTube videos. I was the first to introduce my friends to now-classics such as, Charlie Bit My Finger and Dramatic Ch
Life Science SEO in Action: An Outstanding Example of Evergreen Content
The best content provides long-term value, and the life sciences and healthcare have an outstanding opportunity to create that content. Content marketing is a growing trend in B2B,
Don’t Want to Spam Customers? Follow the Rules of an Email Service Provider
You can’t market to people from inside a spam folder. To land in your customers’ inboxes and minds instead, you’ve got to ride on the coattails of an email service provider (
The Content Audit: How to Start Content Marketing [Plus Free Assessment Form]
Content marketing is all the rage, but where do you start? You know you want the increased web traffic, audience relationships, better leads, and authoritative thought leadership t
5 Key Content Marketing Trends for 2017
Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match up with accepted content marketing best practices