Creating a Science Marketing RFP: Best Practices [Plus Free Guide]
So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody tells you how to write them. There’s no textbook, no do
Not Sure About Hiring a Marketing Agency? 11 Reasons to Consider
Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are often hesitant to hire agencies that don’t understand the
Magnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]
If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would be ignored. People would shuffle by you on the sidewalk, avo
How You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a stress-inducing nightmare? When companies hire agencies to help them mark
Best Practices for Audience Insight: Understanding Your Customers’ Mindset
Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for companies within the B2B world, without a Samsu
The State of Life Science Marketing
We recently created The Life Science Marketing Field Guide here at CG Life, because – let’s face it – your job as a marketer in the life sciences isn’t getting any easier.
Email Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email as the washed-up older sibling of Twitter, Facebook and Linked
Going Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential buyer in the life sciences can readily see that you
The Road to Analytica 2016
Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed against ol
The Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to say about digital. Hey…even a lot to say about Reddit. Why? There’s a lot to talk about.