How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s ma
5 Things Sales Teams Can Do Right Now to Help Marketing Efforts
Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team
Forecasting Life Science and Healthcare Sales in a Post-Pandemic World
To better understand how how life science and healthcare sales have been affected by our new "normal," we sat down with a number of sales managers to hear their predictions for the
CG Life Media Survey: Public Relations During a Pandemic
The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr
Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry
The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to conside
Crisis Communications: Advice for Sharing Information in Critical Situations
Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic
Tips for Communicating With Your Team While Working From Home
Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while worki
With Coronavirus Uncertainties, What Is Your Trade Show Contingency Plan?
Do you have a trade show and conference contingency plan in preparation for coronavirus cancelations? Check out our top recommendations for pivoting your marketing in a new, fruitf
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cu