CG Perspectives: Communicating Science with and without a Science Background
Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and more complex. At times, it can be
Purchasing Power: Reflections from a Laboratory Pocketbook Keeper
Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or R&D spending, as the economic and social i
2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed
If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero who has learned how to best def
CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges
Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled scientific sta