Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your channels. In the blog, we discuss ways to go about creating a voice
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.
6 Ways to Maximize Your Marketing and Content Strategy for 2022
In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.
Be Bon Iver: Using a Marketing Army to Curate an Intimate (Brand) Relationship
Creating a personal experience with strategic integrated marketing cultivates memorable brand relationships. In this blog, learn how we can take inspiration from Bon Iver to build
Science Marketing Lessons from the Real Social Media Influencers: Pets!
We know you've seen 100 other science marketing tips articles around the internet, but we bet you've never seen one like this! In this blog we discuss the useful new knowledge we'v
Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar
The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverag
5 Things Sales Teams Can Do Right Now to Help Marketing Efforts
Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr
Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds
To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitf
Marketing Lessons for Life Science Startups: Three Areas of Focus
Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists in The Carl R. Woese Institute for Genomic Biology