2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed
If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero who has learned how to best def
2019 Marketing Strategy: Audience and Target Market Research
You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of posts exploring how to prep your businesses marketing effor
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans and secure advertising inventory for the coming year. It can be a daun
Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well, I’m sure marketing played a
Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We all know that successful marketing relies on planning,
Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals company. I know all too well the joys of managing creative and d
UNWIND 2018 – Not Your Father’s Life Science Networking Event
Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you had to sit through, or the endless stream of consultan
B2B Content Is Still King, But Strategy Rules The Kingdom
Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add value, no matter what the medium or platform. It’s a fact that, despite te
Understanding Your Audience Can Help When Marketing to Scientists
In any type of marketing, there are three universal approaches a person must perform in order to be successful. It’s important to understand the target audience. You have t