How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s ma
The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining the industry (and for our parents) thi
Are Website Cookies Still Useful?
You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website adds to your computer search engine to keep track of you, the
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans and secure advertising inventory for the coming year. It can be a daun
What Google Chrome Ad Blocker Means for Your Marketing Strategy
What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what can you do about it? Here are the most important implicat
The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing
You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never scrolls down to see your ad? Marc