Untapped Marketing: Corporate Sponsorship for Charity Events
Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build relationships with people in your community. Fun
It’s Not Me, It’s You: Social Media Posts That Target Your Audience
We’re all proud parents when it comes to our company’s social media. We want to show off how great we are, highlighting our people and technology and how they’re impacting th
Professional Content Creation Tailored to the Buyer’s Journey
In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and inserted hyperlinks to boost up their SEO rankings, a
Building Customer Advocacy: How to Get Testimonials from Scientists
I’ve been eating Cheerios for years, and I’m still waiting for General Mills to call me. “Why, yes!” I would say, delighted, “I’d love to be in a commercial for you. I
Marketing 360: Designing a Social Media Strategy
A social media strategy is essential in a highly-regulated industry such as the life sciences. A smart strategy aligns social media goals with overall business objectives. But wher
PR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must be rooted in a plan designed to achieve a specific object
Color me ____: The Psychology Behind Logos [Plus Infographic]
If a picture is worth a thousand words, then a logo is worth at least a thousand more. Mindfully crafted and skillfully rendered, company logos are all designed with one question i
Crisis Communications: How to Deal with a PR Nightmare
Do you have a plan on how to deal with crisis communications in your business? No? Then this post is for you. What would you do if your company is found to negatively impact the en
New Year’s PR Resolution: Refresh Your Approach to Press Releases
As you prepare for the annual ritual of revamping your personal life and starting things off fresh in a new year, it might be time to refresh your approach to press releases. Don
Inside the Lab: How to Market to Graduate Students
It’s easy to disregard graduate students. Sure they don’t always present well, typically strung out on caffeine and donned in sweatpants. But despite their rough edges, they ca