How You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a stress-inducing nightmare? When companies hire agencies to help them mark
What’s Hot at AACC Clinical Lab Expo 2016: Talking Points for Laboratory Medicine’s Premier Event
The American Association for Clinical Chemistry (AACC) is holding its 68th AACC Annual Meeting & Clinical Lab Expo at the Pennsylvania Convention Center in Philadelphia from
Best Practices for Audience Insight: Understanding Your Customers’ Mindset
Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for companies within the B2B world, without a Samsu
The State of Life Science Marketing
We recently created The Life Science Marketing Field Guide here at CG Life, because – let’s face it – your job as a marketer in the life sciences isn’t getting any easier.
Email Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email as the washed-up older sibling of Twitter, Facebook and Linked
Going Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential buyer in the life sciences can readily see that you
The Road to Analytica 2016
Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed against ol
The Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to say about digital. Hey…even a lot to say about Reddit. Why? There’s a lot to talk about.
What Are the Best Websites for Science News? We Have Your List.
Scientific discoveries happen daily. According to a 2015 report by the International Association of Scientific, Technical and Medical Publishers, over 2.5 million scientific resear
The Cancer Research Community to Meet in New Orleans for AACR Annual Meeting 2016
The annual meeting of the American Association for Cancer Research (AACR) represents the intersection of research and treatment. With more than 6,000 papers to be presented, the AA