Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals and plotting activities that will drive business gains in t
Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood. Some of the tips were insightful and inspired me to sha
Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We all know that successful marketing relies on planning,
Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals company. I know all too well the joys of managing creative and d
UNWIND 2018 – Not Your Father’s Life Science Networking Event
Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you had to sit through, or the endless stream of consultan
Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz
Communicating complex science into a cohesive narrative that people can understand is always a challenge.
The Anatomy of a Media Pitch
There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that approval from an editor is a challenge that
Do You Speak Science?
Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new and exciting ways to help people in clinical
CG Life Likes to Unwind
At CG Life, we believe that life is as much about fun as it is discovery and work. That’s why we recently hosted our sixth UNWIND life science networking event in our San Die
San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’
Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science hubs in the world. From world-class research centers to st