A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing
After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and healthcare digital marketing as a content specialist, I quickly
Exploring the Possibilities for Augmented Reality in Life Science Marketing
What is Augmented Reality? There is a lot of hype around virtual reality, augmented reality, and mixed reality in the technology landscape today. The first step to understanding ho
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to electronic health rec
Fever Pitch: Straight talk about PR from Life Science Journalists
What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year veteran of life science and bi