CG Life in Forbes: “Rebranding After A Company PR Crisis? Here’s How To Do It Right”
A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words,
CG Life Leads Company Presentations at Digital Medicine & Medtech Showcase 2019
Managing Partner Erik Clausen introduced and moderated partnering presentations from several large pharmaceutical and medical technology companies, including Bayer, HOYA, MedImmune
CG Life on Mendelspod.com – “Science Communication in a Post Fact World”
“That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of va
CG Life in Forbes: “How To Tell A Compelling Story About Your Company’s Science”
Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of
The Medical Benefits of CBD: Real, or Just Hype?
There’s a health food store in my neighborhood that’s been there for ages, and I never looked twice at it until the other week when I saw a poster on their window proudly promo
Are Website Cookies Still Useful?
You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website adds to your computer search engine to keep track of you, the