Sound Advice for Your Writing
For example, when presented with two made-up words and asked to assign one to a jagged drawing and the other to a smooth-lined drawing, 95 percent of people put the same words with
The Importance of a Creative Brief
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, s
Five Things Businesses Must Know About Google+
Build your Personal Profile First, create a personal profile, add some colleagues, and understand how Google+ has integrated parts of Facebook, Twitter, and LinkedIn. Once you feel
The Rabbit Died, but Diagnostics are Alive and Well
In the modern era, reliable accuracy was finally achieved with the “Rabbit Test” developed by Bernhard Zondek and Selmar Aschheim in 1927. The two discovered that the presence
Summer Reading: Go Read a Book
You can google a subject. You can grab a quick backgrounder. You can digest a quick briefing. However, if you really want to pick up some knowledge on a subject, then you are simpl
It’s Time for Margarita Marketing
More than 40 years of research into the moods of meteorology has also found that wind, rain, temperature and humidity can influence feelings of wellbeing. Most interestingly for ma
The Most Delicious Biotech: Vol. 1
The role of the brewer has always been to optimize the conditions in which biochemical processes occur—in the words of groundbreaking brewing scientist Jean DeClerk, “The yeast
Just A Tip: Keep Creative Briefs… Well, Brief
Marketers’ messages should focus on creating the disruption in their targets’ mind that drives them to this point. I’d bet BIG money that this doesn’t happen when we insist
And The Envelope, Please? Your Favorite Blockbuster Scientist Is…
Now, for your viewing pleasure…
Just A Tip: Exclamation Marks – Mere Annoyance, or Precursor to the End of Western Civilization?
Have I mentioned how much I hate exclamation marks? They are annoying! They get in the way of effective communication!! Unless you are yelling at a stenographer, it’s what you pu