Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to involve sales teams into marketing conversations to
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.
5 Black Science Organizations You Should Know
While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of reflection for our country and the work that still has yet
From Narrative to Story: How We Do Public Relations
Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations process.
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine
The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of receptors for temperature and touch. Jillian Weeks, Ph.D.
3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)
From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the inner workings of clinical trials.
6 Ways to Maximize Your Marketing and Content Strategy for 2022
In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.
17 Key Biomanufacturing & Bioprocessing Terms to Know
In this blog, we’ll break down some of the key terms and concepts you’ll need to know to speak and write about biomanufacturing and bioprocessing.
A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic
This past year and a half has been everything but ordinary. From leaning on science to battle against COVID-19, speaking up and advocating for those who need it most, and getting a
How to Give a Masterful Media Interview in the Life Sciences
There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail th