14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and serve piping hot, through multiple d
Recent Trends in R&D Spending: The Landscape of Private Investment in Science
Private investment in science plays a growing role in R&D, especially in the US. Learn more about this trend in our overview of private R&D spending.
Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds
To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitf
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cu
Clinical Trials and Branding: It’s Time to Ditch the License Plate Numbers
There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials
Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person
Pick up some general behaviors to add to (or remove from) your conference repertoire to help establish an impact among the crowd.
CG Perspectives: Communicating Science with and without a Science Background
Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and more complex. At times, it can be
UNWIND 2019: Social Networking the Old School Way – In Person!
Long ago, we here at CG Life grew tired of infomercial-like presentations and the hefty entry fees that have been the hallmark of most networking events. So, we hatched a new idea:
Purchasing Power: Reflections from a Laboratory Pocketbook Keeper
Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or R&D spending, as the economic and social i
Marketing Lessons for Life Science Startups: Three Areas of Focus
Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists in The Carl R. Woese Institute for Genomic Biology