Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your channels. In the blog, we discuss ways to go about creating a voice
Clinical Trials and Branding: It’s Time to Ditch the License Plate Numbers
There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials
Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We all know that successful marketing relies on planning,
Best Podcast Shows Life Science Public Relations Professionals Should Listen To
In public relations, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part of the job. While most Life Science PR teams monito
PPC Strategy: Should I Bid On My Own Branded Keywords?
Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels like the beginning of recorded history, we’ve seen a lot
Improvised Marketing
Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and of course, CG Life! Another hometown legendary offering is the a
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to electronic health rec
Ten Tips for an Effective Trade Show Booth
Use these 10 trade show tips to ensure your trade show booth is a success. You are tasked with planning an effective trade show booth for your company, you have a limited budget, a
B2B Marketing in Technical Industries: A Q&A with Steve Johnson
As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B marketing. We sat down with Steve Johnson, Ma
Pre-Suasion: A Marketing Book Summary:
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing b