How to Restore Trust in Science and Address Public Fear of the Unknown
The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post ex
For Many, Now is the Time to Listen
Public outcry in the wake of George Floyd’s death has left many businesses wondering about what their place in the conversation should be. To determine this, organizations must f
CG Life Media Survey: Public Relations During a Pandemic
The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.
Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry
The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to conside
Crisis Communications: Advice for Sharing Information in Critical Situations
Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic
Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times
To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutua
2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?
CG Life's multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.
14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and serve piping hot, through multiple d
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cu
The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining the industry (and for our parents) thi