Marketing Begins at Hello: Personalizing Your Elevator Pitch
Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your entire sales cycle. Your marketing efforts can’t rea
Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals and plotting activities that will drive business gains in t
Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood. Some of the tips were insightful and inspired me to sha
PR Life Hacks I Learned from Google
I had the good fortune to attend the 2018 GV Comms Summit in San Francisco recently. This unique, annual conference brings together a few hundred communications professionals worki
Best Podcast Shows Life Science Public Relations Professionals Should Listen To
In public relations, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part of the job. While most Life Science PR teams monito
23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health
Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company GlaxoSmithKline (GSK)
UNWIND 2018 – Not Your Father’s Life Science Networking Event
Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you had to sit through, or the endless stream of consultan
Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz
Communicating complex science into a cohesive narrative that people can understand is always a challenge.
Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency
When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare commodities. If you happen to find a p
How To Write to Experts…About Something They’re Not An Expert In
If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty intelligent audience. You may be writing to business executives,