What We’re Watching for at J.P. Morgan Week 2024
The J.P. Morgan Healthcare Conference and associated events in January remain a bellwether for the economic health of the life science, biopharma, and medical sectors as hundreds o
Cell & Gene Therapy: An Evolving Revolution
Cell and gene therapy has transformed the world of science and research with no signs of stopping. In this blog post, we discuss this one-of-a-kind therapeutic revolution.
Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them
Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and clients work and the things that inevi
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to involve sales teams into marketing conversations to
How to Give a Masterful Media Interview in the Life Sciences
There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail th
A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?
We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by
Looking Back at the Trump Administration’s Impact on the Life Science Industry
Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration's impact on the Life Sciences and it's marketers (like us). Find if he was right in this
CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?
We made MM&M's top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr