CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges
Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled scientific sta
PR Life Hacks I Learned from Google
I had the good fortune to attend the 2018 GV Comms Summit in San Francisco recently. This unique, annual conference brings together a few hundred communications professionals worki
Out Of The Black And Into The Blue
I still recall fondly the many times that friend, business partner, and Altered Stage founder Jeff Bergau suggested that I “jam a few tunes” at our annual gathering. Year after
Best Podcast Shows Life Science Public Relations Professionals Should Listen To
In public relations, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part of the job. While most Life Science PR teams monito
23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health
Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company GlaxoSmithKline (GSK)
UNWIND 2018 – Not Your Father’s Life Science Networking Event
Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you had to sit through, or the endless stream of consultan
PPC Strategy: Should I Bid On My Own Branded Keywords?
Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels like the beginning of recorded history, we’ve seen a lot
B2B Content Is Still King, But Strategy Rules The Kingdom
Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add value, no matter what the medium or platform. It’s a fact that, despite te
Understanding Your Audience Can Help When Marketing to Scientists
In any type of marketing, there are three universal approaches a person must perform in order to be successful. It’s important to understand the target audience. You have t
Digital Marketing Strategy Best Practices Part 2: Big Data In Marketing Innovation
Big data is a complex topic. You can think of big data like visiting a new city. There are seemingly infinite varieties of people to meet, places to go, and things to do, but it