Think Like a Web Content Strategist
When you are looking at the long term health of your organization’s online presence, having and maintaining a strong content strategy is a must. Erik Clausen provided a solid ove
A Good Content Strategy Means Looking Within
When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is on every marketer’s lips these days. Yet, a
Chempetitive Group’s Next Top Intern
Chempetitive Group takes pride in offering internships that are fun, educational and opportunistic. We’re committed to this in large part because our internship program has broug
What’s in a name?
There’s a lot of pressure when it comes to planting a name on a little one. You want to make sure you don’t scar the little guy with a perceived weak moniker, while at the same
Trade Show Marketing for Dummies Part II: Maximizing Your Event Budget
Too many industry marketing contacts tell me that they expect that “If we exhibit, they will come.” Well guess what…that is just not always the case. Why do companies spend t
A Chemversation about Twitter
Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look for an episode at the beginning of every month.
Trade Show Marketing for Dummies Part I: Measuring the Value of Events
As many of you know, trade shows and conferences are a critical component to a well-balanced marketing mix for most life sciences companies. These events can be a great tool for en
Like It or Not, FDA, Social Media is Here to Stay
While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media stance, the document has only left folks scratching
Do PR Pros Just Need a Hug?
PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that person with whom they locked eyes while waiting in line
The Power of the Redesign
Here at CG Life, we recommend that each client reevaluate and possibly even redesign their marketing campaign every three to five years. It may not be a full rebrand (the core valu