What’s in a name?
There’s a lot of pressure when it comes to planting a name on a little one. You want to make sure you don’t scar the little guy with a perceived weak moniker, while at the same
Trade Show Marketing for Dummies Part II: Maximizing Your Event Budget
Too many industry marketing contacts tell me that they expect that “If we exhibit, they will come.” Well guess what…that is just not always the case. Why do companies spend t
A Chemversation about Twitter
Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look for an episode at the beginning of every month.
Trade Show Marketing for Dummies Part I: Measuring the Value of Events
As many of you know, trade shows and conferences are a critical component to a well-balanced marketing mix for most life sciences companies. These events can be a great tool for en
Like It or Not, FDA, Social Media is Here to Stay
While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media stance, the document has only left folks scratching
Do PR Pros Just Need a Hug?
PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that person with whom they locked eyes while waiting in line
The Power of the Redesign
Here at CG Life, we recommend that each client reevaluate and possibly even redesign their marketing campaign every three to five years. It may not be a full rebrand (the core valu
Defunct Rock Duo BASS PAIRS – Spotted!
Members of the now defunct rock duo Bass Pairs, bassist Jeff Bergau and guitarist Murad Sabzali, were spotted in Salzburg, Austria over the past weekend. However, our sources tell
Can Marketing Go Too Far?
The City of Chicago, where I live, recently began a big push to sell advertising on public spaces. Beautiful, iconic bridges and other public structures can now be plastered with a
Social Media By the Numbers
While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree that it is a tricky medium on which to get