Sound Advice for Your Writing
For example, when presented with two made-up words and asked to assign one to a jagged drawing and the other to a smooth-lined drawing, 95 percent of people put the same words with
Scientists and Marketers: We Are Not So Different, You and I
While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are both, at their core, problem so
The Importance of a Creative Brief
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, s
Five Things Businesses Must Know About Google+
Build your Personal Profile First, create a personal profile, add some colleagues, and understand how Google+ has integrated parts of Facebook, Twitter, and LinkedIn. Once you feel
The Rabbit Died, but Diagnostics are Alive and Well
In the modern era, reliable accuracy was finally achieved with the “Rabbit Test” developed by Bernhard Zondek and Selmar Aschheim in 1927. The two discovered that the presence
Summer Reading: Go Read a Book
You can google a subject. You can grab a quick backgrounder. You can digest a quick briefing. However, if you really want to pick up some knowledge on a subject, then you are simpl
It’s Time for Margarita Marketing
More than 40 years of research into the moods of meteorology has also found that wind, rain, temperature and humidity can influence feelings of wellbeing. Most interestingly for ma
Getting High
Rooftop represents a unique environment, giving us refuge from extinguishing daily fires and helping us remove walls of creative confinement. Musical Theme is our collective person
Americans & English: Divided by a Common Language
American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their rights as English citizens to no tax
Process is a Change, Not an Event
Start with a creative roadmap: Always start a new project by defining the goal you are aiming to achieve and the assets that will realize that goal. What do you want to say? Who do