Strategic Communications for Pre-Commercial Biopharma Organizations
Recent economic stressors are challenging the biopharma R&D pipeline, forcing many companies to make tough strategic decisions and unprecedented cuts to R&D programs. While we canâ
Content Is Key: Steps for Creating a Successful Marketing Strategy
Content is key when it comes to your brand's marketing, but there is a strategy to follow in order to be successful. In this blog, we discuss the steps you should take when creatin
6 Ways to Maximize Your Marketing and Content Strategy for 2022
In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.
Science Marketing Lessons from the Real Social Media Influencers: Pets!
We know you've seen 100 other science marketing tips articles around the internet, but we bet you've never seen one like this! In this blog we discuss the useful new knowledge we'v
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s ma
5 Things Sales Teams Can Do Right Now to Help Marketing Efforts
Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team
How to Put Science Under Scrutiny: A Guide to Critically Evaluating Information
At CG Life, we have to tackle new scientific topics on a weekly, sometimes daily, basis. This blog post discusses different sources of scientific information and the tactics we use
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr
14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and serve piping hot, through multiple d
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cu