Be Bon Iver: Using a Marketing Army to Curate an Intimate (Brand) Relationship
Creating a personal experience with strategic integrated marketing cultivates memorable brand relationships. In this blog, learn how we can take inspiration from Bon Iver to build
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s ma
Sooo…How Exactly Does Life Science Research Work?
As science communicators we need to get creative to better engage audiences and connect them to science that surrounds our everyday lives. To put this to practice, we are excited t
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr
Tips for Communicating With Your Team While Working From Home
Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while worki
The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining the industry (and for our parents) thi
Does Storytelling in Science Require an Audience’s Trust?
Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson in which he explored how a number of films, spannin
Out Of The Black And Into The Blue
I still recall fondly the many times that friend, business partner, and Altered Stage founder Jeff Bergau suggested that I “jam a few tunes” at our annual gathering. Year after