To Create Valuable Therapies for Patients, Biopharma Leaders Must First Create Corporate Value. Communications Can Help. Â
Strategic communications are a valuable tool for enhancing corporate value, helping companies to shape perceptions and mitigate risks with carefully crafted messages. In this artic
Strategic Communications for Pre-Commercial Biopharma Organizations
Recent economic stressors are challenging the biopharma R&D pipeline, forcing many companies to make tough strategic decisions and unprecedented cuts to R&D programs. While we canâ
Tips For A Better Brainstorming Session
Brainstorming is essential when it comes to coming up with fresh ideas and newsworthy angles, but sometimes it's not easy. This blog explores helpful techniques and strategies to g
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.
From Narrative to Story: How We Do Public Relations
Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations process.
Intern Guest Blog Post: Why A Supply Chain Major Chose to Intern in Public Relations
A guest post by CG Life intern Julianna Barry that explores the importance of communication regardless of what industry you're in.
How to Give a Masterful Media Interview in the Life Sciences
There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail th
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s ma
Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar
The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverag
How to Make the Most of Virtual Trade Shows, Events, and Conferences
Virtual trade shows, events, and conferences are here to stay. Even still, it may be difficult to adjust to this growing form of virtual communication and networking. Get yourself