What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Our Guidelines to Gain Strategic Marketing Value Through AI and Emerging Technologies

Our Guidelines to Gain Strategic Marketing Value Through AI and Emerging Technologies

AI is changing the way the world works. From ChatGPT to Google's new Search Labs, the power that AI has ...
The Elimination of Third-Party Cookies and New Consumer Privacy Policies

The Elimination of Third-Party Cookies and New Consumer Privacy Policies

In this blog post, we discuss the future elimination of third-party cookies, and what the future looks like for web ...
8 Quick Tips for Using Inclusive Language

8 Quick Tips for Using Inclusive Language

If language can change how we perceive things as seemingly concrete as color, think about how it could affect implicit ...
Tips For A Better Brainstorming Session

Tips For A Better Brainstorming Session

Brainstorming is essential when it comes to coming up with fresh ideas and newsworthy angles, but sometimes it's not easy ...
Listen Up! Celebrating International Podcast Day

Listen Up! Celebrating International Podcast Day

It's International Podcast Day! From today's latest therapies to marketing analytics, check out some of our team's favorite podcasts to ...
Cell & Gene Therapy: From Evolution to Revolution

Cell & Gene Therapy: From Evolution to Revolution

Cell and gene therapy has transformed the world of science and research with no signs of stopping. In this blog ...

Living our best CG Life: latest news

July 2023

CG Life Named a Best Place to Work in Southern California Once Again

Companies in Southern California that meet specific criteria and rate highest on issues that matter most to employees are highlighted as Best Places to Work - Southern California. CG Life has been named to this list based on an analysis of employee survey responses about corporate culture, training and development,
June 2023

CG Life Celebrates 20 Years of Creating Life Science & Healthcare Brands

In a weeklong celebration, the entire CG Life team from around the country gathered in Chicago to reflect on 20 years of discovering new ways of telling life science and healthcare stories. Days of working sessions, collaborative discussions and a volunteer day at the Chicago Food Bank were followed by
June 2023

CG Life Honored as a Top 100 Healthcare Agency by MM&M for 5th Consecutive Year

CG Life was named one of the top agencies in the industry by MM&M (Medical Marketing & Media) again this year, reflecting the firm's dramatic growth and expertise in brand storytelling in the life science and healthcare sectors. The agency's managing partners were interviewed for the June 2023 edition of
April 2023

CG Life and Clients Win Several Awards for Creative Achievement, Marcoms, Social Media and Video Campaigns

Along with several clients, CG Life has been honored as recipients of three 2023 NYX awards (2 Grand, 1 Silver), three Hermes awards (2 Platinum and 1 Gold), and two Muse awards (2 Silver). While moving the needle on a client's business is always our core objective, it's great when
March 2023

Seasoned Agency Human Resources Leader Joins CG Life

CG Life has welcomed seasoned agency people leader Caitlin Golden as Vice President of Human Resources. In this role, she is responsible for strengthening the agency's workplace environment, employee resources, and culture.
February 2023

CG Life Kicks Off Spring & Summer Conference & Event Season

In support of many of its clients, CG Life will have a presence at several conferences and events this spring, including:
  • American Association for Cancer Research (AACR) - April in Orlando
  • CPhI North America - April in Philadelphia
  • Interphex - April in New York City
  • American Society for Cell
January 2023

CG Life Forms Strategic Growth Partnership with Shore Capital Partners

CG Life has entered into a strategic and investment partnership with Shore Capital Partners, a private equity firm focused on microcap investing in healthcare and business services industries. Through this partnership, CG Life is now the foundation for a rapidly growing, next-generation, science driven marketing agency to serve marketers globally.
January 2023

CG Life Partners with European PR/IR Agency MC Services

CG Life formed a strategic partnership with MC Services AG, a major European public relations and investor relations firm with a similar life sciences focus, to support biopharma companies on both sides of the Atlantic. MC Services has offices across Germany.
November 2022

CG Life Wins Seven MarCom Awards for Creative Achievement in the Life Sciences

Along with several of our clients, we have been honored as recipients of seven 2022 MarCom Awards, including three platinum awards and four gold. Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the Marcom Awards are an international creative competition that recognizes outstanding achievements by creative professionals