What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

From Narrative to Story: How We Do Public Relations

From Narrative to Story: How We Do Public Relations

Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations ...
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of ...
3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the ...
6 Ways to Maximize Your Marketing and Content Strategy for 2022

6 Ways to Maximize Your Marketing and Content Strategy for 2022

In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy ...
Biomanufacturing scientist uses bioreactor in bioprocess

17 Key Biomanufacturing & Bioprocessing Terms to Know

In this blog, we’ll break down some of the key terms and concepts you’ll need to know to speak and ...
A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic

A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic

This past year and a half has been everything but ordinary. From leaning on science to battle against COVID-19, speaking ...

Living our best CG Life: latest news

June 2020

CG Life Makes MM&M List of Top 100 North American Healthcare Agencies of 2020

CG Life has been recognized as one of the top 100 agencies in the pharmaceutical and healthcare industry by MM&M (Medical Marketing & Media). Published annually, the MM&M Top 100 Agency List recognizes agency excellence in creative campaigns and work, as well as agency wins, losses, and revenue.
June 2020

CG Life Named a Top U.S. B2B Marketing Communications Agency for Third Straight Year

B2B Marketing has ranked CG Life among the top B2B marketing communications agencies in the U.S. in its annual U.S. B2B Agencies Benchmarking Report for the third year in a row. The ranking of agencies, which spans all industries, named CG Life as the highest-ranked life science/healthcare specialist marcomms agency, the 8th
April 2020

McDAY Named Best Pharmaceutical Communications & PR Agency in 2020 by Global Health & Pharma

Global Health & Pharma (GHP), a global information-sharing community, has presented McDAY, a CG Life agency, with a 2020 Biotechnology Award. McDAY earned honors as the Best Pharmaceutical Communications & PR Agency in the Mid-Atlantic USA region.
April 2020

MM&M Takes a Look at CG Life’s Acquisition of Strategic Communications Agency McDAY

Reporter Alison Kanski sits down with CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa to discuss the two agencies combining their expertise in, and passion for, scientific communication.
April 2020

Cover Story: “The New World Needs your Company’s Voice”

In this article penned for the April magazine of Philadelphia Alliance for Capital & Technologies (PACT), CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa explore ways in which some business leaders are quickly pivoting to maintain operations and strategize for a new, post-pandemic world. These lessons will need to
April 2020

CG Life in Forbes: “Marketing Rules To Follow During Uncertain Economic Times”

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession, if we are not already there. The speed and depth of a recession vary depending upon which talking head TV pundit you choose to listen to, but for marketers, there are certainties to
April 2020

CG Life Acquires Strategic Communications Agency McDAY

CG Life has acquired McDAY, a strategic marketing communications agency located in Philadelphia, to expand its specific technical marketing and public relations expertise in the pharmaceutical and fine chemicals markets. The acquisition is the second completed by CG Life in 2020.
February 2020

CG Life Marks Decade of Creativity from Art Director

This February, Art Director Courtney Reynolds celebrated ten years at CG Life. During the past decade, she has brought her creative eye to countless life science and healthcare campaigns. So, it was only fitting that the agency celebrated by joining her to create art. The team gathered to paint together and
February 2020

CG Life Expands Leadership Team, Strengthens Health Communications Expertise

By advancing three members of its team to senior positions with increased responsibility in digital marketing, marketing strategy and business development, and adding a vice president of public relations, CG Life has enhanced its ability to support healthcare and life science organizations and manage continued agency growth.