What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them
Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know
While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...
Living our best CG Life: latest news
May 2022
B2B Marketing Names CG Life a Top Agency for 5th Consecutive Year
For the fifth consecutive year, B2B Marketing has ranked CG Life among the top B2B marketing communications agencies. The annual independent Agencies Benchmarking Report ranked CG Life as the highest-ranked life science/healthcare B2B marcomms agency in the U.S. again in 2022.
April 2022
Marketing Leader Joins CG Life as VP of Client Services to Build Stronger Brands, Programs & Relationships
CG Life has welcomed Nina Prybula as Vice President of Client Services to drive integrated marketing and brand strategies for CG Life’s clients, strengthen agency teams through leadership and mentoring, and innovate new ways to help its clients reach their business objectives.
February 2022
CG Life Director of Media Joins Expert Panel on Media Performance Benchmarking
On February 16, CG Life Director of Media Jenine Wright joined a group of experts in a well-attended webinar. Part of an educational series from Sales and Marketing Professionals in Science (SAMPS), the discussion aimed to help life science marketers learn how to better measure the value of marketing through
January 2022
San Diego Business Journal Ranks CG Life a Top Public Relations Firm
The San Diego Business Journal has once again named CG Life to its annual list of top public relations agencies in San Diego County. The ranking is featured in the Book of Lists 2022, which was published this month. CG Life has been at the top of the list for the
January 2022
CG Life Sponsors SAMPS
CG Life has signed on to support Sales & Marketing Professionals in Science (SAMPS) in 2022. Founded in 2012, SAMPS exists to connect and empower sales and marketing professionals in life science and applied research to grow professionally.
December 2021
SAMPS Names Grace Niewijk “Young Person of the Year” Finalist
Sales & Marketing Professionals in Science (SAMPS) has named CG Life Content Strategist Grace Niewijk as a finalist for its Young Person of the Year Award, which celebrates marketing and sales professionals under 30 who are promoting new innovations and contributing significantly to the success of their team. Although she received
December 2021
CG Life Joins as AOR for Biotech Showcase 2022
For the 5th consecutive year, CG Life has joined on as a silver sponsor and public relations agency of record for the Biotech Showcase. Produced annually in San Francisco by Demy-Colton and EBD Group, the conference happens concurrently with the J.P. Morgan Healthcare Conference and together forms the biggest week of
November 2021
CG Life Welcomes Key Additions to Strategic Advisory Board
To help guide the agency’s continued growth and evolution, we have welcomed several new members to our Board of Advisors. The advisory body will help position CG Life for continued strong and healthy growth while ensuring we remain true to our core cultural and business values.
November 2021
CG Life Wins Six MarCom Awards for Creative Achievement in the Life Sciences
Along with several of our clients, we have been honored as recipients of six 2021 MarCom Awards: four platinum, one gold, and one honorable mention. Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement in