What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Creating the Perfect Marriage Between Sales and Marketing

Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know

5 Black Science Organizations You Should Know

While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...
From Narrative to Story: How We Do Public Relations

From Narrative to Story: How We Do Public Relations

Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations ...
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of ...
3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the ...

Living our best CG Life: latest news

April 2020

CG Life in Forbes: “Marketing Rules To Follow During Uncertain Economic Times”

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession, if we are not already there. The speed and depth of a recession vary depending upon which talking head TV pundit you choose to listen to, but for marketers, there are certainties to
April 2020

CG Life Acquires Strategic Communications Agency McDAY

CG Life has acquired McDAY, a strategic marketing communications agency located in Philadelphia, to expand its specific technical marketing and public relations expertise in the pharmaceutical and fine chemicals markets. The acquisition is the second completed by CG Life in 2020.
February 2020

CG Life Marks Decade of Creativity from Art Director

This February, Art Director Courtney Reynolds celebrated ten years at CG Life. During the past decade, she has brought her creative eye to countless life science and healthcare campaigns. So, it was only fitting that the agency celebrated by joining her to create art. The team gathered to paint together and
February 2020

CG Life Expands Leadership Team, Strengthens Health Communications Expertise

By advancing three members of its team to senior positions with increased responsibility in digital marketing, marketing strategy and business development, and adding a vice president of public relations, CG Life has enhanced its ability to support healthcare and life science organizations and manage continued agency growth. 
January 2020

CG Life Partner Interviews Presenting CEOs during Biotech Showcase, J.P. Morgan Healthcare

During biotech's biggest week of the year, CG Life Managing Partner Erik Clausen recently conducted a series of interviews on YouTube with presenting biotech CEOs. In this series of brief interviews, discussion topics ranged from rare diseases and drug pricing policies to evidence-based strategies guiding investment and how health companies
January 2020

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

CG Life has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships.
December 2019

Senior Director Celebrates 10 Years at CG Life

In December, Senior Director Karen Sparks marked a decade at CG Life helping life science and healthcare organizations to bring their brands to life. The agency dedicated a day to celebrating Karen and her many accomplishments with gifts, fun and wine.
December 2019

Volunteers Round Up Gifts for the Salvation Army

As part of the "CG Life Inspired" volunteering initiative designed to volunteer services, talents, and resources to drive change and give back to the community, team members spent a recent Tuesday afternoon purchasing gifts to donate to the Salvation Army's Angel Tree program. The Salvation Army Angel Tree program is
October 2019

CG Life Supports Cancer Research in San Diego

On October 2, CG Life was a proud sponsor of the American Cancer Society Cancer Action Network (ACS CAN) San Diego Research Breakfast, which brought together more than one hundred leaders from the business, education, government and research communities to fight cancer.