What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them
Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know
While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...
Living our best CG Life: latest news
June 2021
CG Life Makes MM&M’s List of Top 100 Healthcare Agencies Once More
CG Life has once again been named one of the top agencies in the pharmaceutical and healthcare industry by MM&M (Medical Marketing & Media), and the agency's managing partners were interviewed for the June 2021 issue of the magazine. The MM&M Top 100 Agency List recognizes agency excellence in creative
April 2021
CG Life Named a Top U.S. B2B Marketing Communications Agency for 4th Straight Year
For the fourth consecutive year, B2B Marketing has ranked CG Life among the top B2B marketing communications agencies in the 2021 B2B Marketing US Agencies Benchmarking Report. The annual independent report ranking B2B marcomms agencies across all industries named CG Life as the highest-ranked life science/healthcare specialist agency in the U.S.
January 2021
CG Life Takes Top Honors on San Diego Business Journal’s 2021 Ranking of Public Relations Firms
The San Diego Business Journal has awarded CG Life top-ranking in this year's annual list of firms providing public relations services. The ranking is featured in the SDBJ's Annual Book of Lists 2021, which was published this month. CG Life moved up a spot since placing second on the list
June 2020
CG Life Makes MM&M List of Top 100 North American Healthcare Agencies of 2020
CG Life has been recognized as one of the top 100 agencies in the pharmaceutical and healthcare industry by MM&M (Medical Marketing & Media). Published annually, the MM&M Top 100 Agency List recognizes agency excellence in creative campaigns and work, as well as agency wins, losses, and revenue.
June 2020
CG Life Named a Top U.S. B2B Marketing Communications Agency for Third Straight Year
B2B Marketing has ranked CG Life among the top B2B marketing communications agencies in the U.S. in its annual U.S. B2B Agencies Benchmarking Report for the third year in a row. The ranking of agencies, which spans all industries, named CG Life as the highest-ranked life science/healthcare specialist marcomms agency, the 8th
April 2020
McDAY Named Best Pharmaceutical Communications & PR Agency in 2020 by Global Health & Pharma
Global Health & Pharma (GHP), a global information-sharing community, has presented McDAY, a CG Life agency, with a 2020 Biotechnology Award. McDAY earned honors as the Best Pharmaceutical Communications & PR Agency in the Mid-Atlantic USA region.
April 2020
MM&M Takes a Look at CG Life’s Acquisition of Strategic Communications Agency McDAY
Reporter Alison Kanski sits down with CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa to discuss the two agencies combining their expertise in, and passion for, scientific communication.
April 2020
Cover Story: “The New World Needs your Company’s Voice”
In this article penned for the April magazine of Philadelphia Alliance for Capital & Technologies (PACT), CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa explore ways in which some business leaders are quickly pivoting to maintain operations and strategize for a new, post-pandemic world. These lessons will need to
April 2020
CG Life in Forbes: “Marketing Rules To Follow During Uncertain Economic Times”
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession, if we are not already there. The speed and depth of a recession vary depending upon which talking head TV pundit you choose to listen to, but for marketers, there are certainties to