What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Finding Your Brand's Voice And Persona

Finding Your Brand’s Voice And Persona

Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn't Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists

Black History Month: Celebrating Black American Scientists

In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing

Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know

5 Black Science Organizations You Should Know

While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...

Living our best CG Life: latest news

September 2019

CG Life Named a Best Place to Work

CG Life has been named one of the Best Places to Work in 2019 by the San Diego Business Journal. The annual award recognizes the best public and private employers in the region based on workplace practices, policies and employee satisfaction.
August 2019

Women In Bio (WIB) Partners with CG Life to Co-host 9th Annual UNWIND

In August, CG Life opened its doors in San Diego to nearly 500 life science executives, researchers and professionals. The 9th annual UNWIND networking event once again rewarded scientists, venture capitalists, entrepreneurs, medical writers, science journalists, university administrators, and pharma and biotech executives with fresh tacos, great craft beer, amazing
July 2019

CG Life Volunteers Visit Ronald McDonald House in San Diego, Chicago

Teams from CG Life came together on July 25, 2019, to prepare warm, home-cooked meals for families staying at the Ronald McDonald House in both San Diego and Chicago. The efforts were part of the recently launched "CG Life Inspired" volunteering initiative designed to volunteer services, talents, and resources to
July 2019

CG Life Managing Partner Discusses Crisis Communications at Biotech CEO Summit

Every CEO is responsible for communicating the company’s vision through good times and bad. This leadership role involves managing the challenges, getting everyone on the same page, and managing perception among the financial community, the trade media, and stakeholders. In July, CG Life Managing Partner Erik Clausen co-led a session
June 2019

Women In Bio (WIB) and CG Life Co-host Chicago Networking Event

In June, CG Life opened its doors to more than 160 professionals from all sectors of the Chicago life science community to network and hang out in its event space and music lounge. Scientists, venture capitalists, entrepreneurs, medical writers, science journalists, university administrators, and pharma and biotech executives gathered to
May 2019

CG Life Senior Director Named a 2019 PM360 ELITE 100 PR Guru

Ken Li, Senior Director of Public Relations at CG Life, has been honored as one of PM360 ELITE 100 in the PR Gurus category. Now in its fifth year, the PM360 ELITE 100 represents the most influential professionals in the healthcare industry. PM360 is the premier information resource for marketing
May 2019

CG Life Introduces New Volunteering Initiative

We strive to use our superpowers for good. That's why we recently launched "CG Life Inspired" - a new volunteering initiative designed to focus our volunteer services, talents, and resources to drive change and give back to our community. The ongoing program will begin with teams from CG Life coming
May 2019

CG Life in Forbes: “Don’t Believe These 13 Myths About Partnering With An Agency”

Often, when a company hasn’t previously worked with an agency, there is a misconception that the agency will simply be a megaphone. That’s not how to get the best results from a strategic agency. Similar to an attorney-client relationship, the client company must share the good, bad and ugly in
May 2019

CG Life Sponsors Inaugural Xconomy Awards – San Diego

CG Life will help celebrate the people, companies, and organizations that make San Diego’s life science, health and medtech communities thrive. These awards will highlight not just the region's life science leaders, but also the top innovators working at the intersection of tech and biomedicine. Find out who will take