What’s shaping our thinking and what’s new


There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Content Is Key: Steps for Creating a Successful Marketing Strategy
Content is key when it comes to your brand's marketing, but there is a strategy to follow in order to ...
A Completed Genome: What the 8% Means for You
What does it mean to ‘complete’ a genome? Why is this information useful, and what does this completed genome mean ...
Uncontrolled Variables: Bringing Science and Comedy Together
We chatted with the producers behind the Chicago comedy troupe Uncontrolled Variables, and learned how they bring comedy and science ...
Next-Generation Sequencing: To Boldly Go Where No Genome Has Gone Before
Next-generation sequencing (NGS) has ushered in a world where medicine is informed by personal genetics, bringing the science fiction of ...
Happy International Women’s Day 2022!
On March 8th, we honor all of the women in our lives who inspire us. At CG Life, there are ...
Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Living our best CG Life: latest news
May 2019
CG Life in Forbes: “Don’t Believe These 13 Myths About Partnering With An Agency”
Often, when a company hasn’t previously worked with an agency, there is a misconception that the agency will simply be a megaphone. That’s not how to get the best results from a strategic agency. Similar to an attorney-client relationship, the client company must share the good, bad and ugly in
May 2019
CG Life Sponsors Inaugural Xconomy Awards – San Diego
CG Life will help celebrate the people, companies, and organizations that make San Diego’s life science, health and medtech communities thrive. These awards will highlight not just the region's life science leaders, but also the top innovators working at the intersection of tech and biomedicine. Find out who will take
April 2019
CG Life in Forbes: “15 Tips For Refreshing Your Business’ Brand Across Platforms”
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul.
April 2019
CG Life in Forbes: “12 Leading Reasons Your Business’ Website Traffic Is Dropping”
These days, its online presence is a huge part of everyday business for most companies. A good website allows a company to connect directly with its customers, providing an easy method of communication and source of information and, for many businesses, a primary sales portal. As such, website traffic can
April 2019
CG Life Expands Advisory Board with Human Resources Veteran
To help predict and manage the firm's growth, we've added corporate human resources veteran Pete Murphy to our group of key opinion leaders advising the agency’s senior leadership team. A senior HR executive with more than 30 years of experience working with multinational businesses, Pete has spent his career helping to develop
March 2019
CG Life Moves Up List of Top U.S. B2B Marketing Communications Agencies
B2B Marketing has ranked CG Life as the number 12 top B2B marketing communications agency in the U.S. in the magazine's third annual U.S. B2B Agencies Benchmarking Report. The ranking of agencies, which spans all industries, had CG Life rising three spots from last year -- making the agency the
March 2019
2019 ADDY Award for Goes to Thermo Fisher Scientific, CG Life
The 2019 San Diego ADDYs are done but can’t possibly be forgotten. This year, CG Life and client Thermo Fisher Scientific were honored by the annual award program from SDX, San Diego’s professional organization for the marketing and advertising community. Specifically, the inspired musically themed campaign "Rock The Prep" earned
March 2019
CG Life in Forbes: “How To Tell A Compelling Story About Your Company’s Science”
Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of these roles, you have a compelling story rooted in science that must be understood by diverse groups of people, some of
March 2019
CG Life on Mendelspod.com – “Science Communication in a Post Fact World”
"That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of vaccines. But has the problem with “fake news” been that much of an issue in the life science industry?