What’s shaping our thinking and what’s new

These days, its online presence is a huge part of everyday business for most companies. A good website allows a company to connect directly with its customers, providing an easy method of communication and source of information and, for many businesses, a primary sales portal. As such, website traffic can

To help predict and manage the firm's growth, we've added corporate human resources veteran Pete Murphy to our group of key opinion leaders advising the agency’s senior leadership team. A senior HR executive with more than 30 years of experience working with multinational businesses, Pete has spent his career helping to develop

B2B Marketing has ranked CG Life as the number 12 top B2B marketing communications agency in the U.S. in the magazine's third annual U.S. B2B Agencies Benchmarking Report. The ranking of agencies, which spans all industries, had CG Life rising three spots from last year -- making the agency the

The 2019 San Diego ADDYs are done but can’t possibly be forgotten. This year, CG Life and client Thermo Fisher Scientific were honored by the annual award program from SDX, San Diego’s professional organization for the marketing and advertising community. Specifically, the inspired musically themed campaign "Rock The Prep" earned

Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of these roles, you have a compelling story rooted in science that must be understood by diverse groups of people, some of

"That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of vaccines. But has the problem with “fake news” been that much of an issue in the life science industry?

A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words, when the brand is detrimental to sales, it’s time to change. Rebranding demands that the new brand must

Managing Partner Erik Clausen introduced and moderated partnering presentations from several large pharmaceutical and medical technology companies, including Bayer, HOYA, MedImmune, Stanford University’s Human Interaction Lab, and Qualcomm Life.

Do we have all the answers? Usually, but not always. So, we turned to our newly formed strategic advisory board to help accelerate our agency’s growth initiatives. This group of key opinion leaders providing the agency’s senior leadership team with objective guidance and counsel.