What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know
While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...
From Narrative to Story: How We Do Public Relations
Two members of CG Life's Public Relations department walk us through and discuss four main components to the public relations ...
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine
The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of ...
Living our best CG Life: latest news
September 2017
CG Life Co-founder Named to “Mad Men & Women of Science Marketing” by C&EN Media Group
Murad Sabzali shared his thoughts on communicating unique science brand stories, balancing creativity and scientific rigor, and important future digital trends. He also got to do so while wearing a suit.
February 2017
Chempetitive Group Rebrands as CG Life
CG Life launched its new brand and name to better communicate the energy that the agency brings to its work, culture and relationships at the intersection of the life sciences and healthcare markets.
CG Life Brings a New Element to the Table
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all, opportunities for our clients. Our discussions leading up to the official acquisition were full of excitement about the possibilities enabled