What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Finding Your Brand's Voice And Persona

Finding Your Brand’s Voice And Persona

Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn't Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists

Black History Month: Celebrating Black American Scientists

In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing

Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know

5 Black Science Organizations You Should Know

While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...

Living our best CG Life: latest news

February 2020

CG Life Marks Decade of Creativity from Art Director

This February, Art Director Courtney Reynolds celebrated ten years at CG Life. During the past decade, she has brought her creative eye to countless life science and healthcare campaigns. So, it was only fitting that the agency celebrated by joining her to create art. The team gathered to paint together and
February 2020

CG Life Expands Leadership Team, Strengthens Health Communications Expertise

By advancing three members of its team to senior positions with increased responsibility in digital marketing, marketing strategy and business development, and adding a vice president of public relations, CG Life has enhanced its ability to support healthcare and life science organizations and manage continued agency growth. 
January 2020

CG Life Partner Interviews Presenting CEOs during Biotech Showcase, J.P. Morgan Healthcare

During biotech's biggest week of the year, CG Life Managing Partner Erik Clausen recently conducted a series of interviews on YouTube with presenting biotech CEOs. In this series of brief interviews, discussion topics ranged from rare diseases and drug pricing policies to evidence-based strategies guiding investment and how health companies
January 2020

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

CG Life has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships.
December 2019

Senior Director Celebrates 10 Years at CG Life

In December, Senior Director Karen Sparks marked a decade at CG Life helping life science and healthcare organizations to bring their brands to life. The agency dedicated a day to celebrating Karen and her many accomplishments with gifts, fun and wine.
December 2019

Volunteers Round Up Gifts for the Salvation Army

As part of the "CG Life Inspired" volunteering initiative designed to volunteer services, talents, and resources to drive change and give back to the community, team members spent a recent Tuesday afternoon purchasing gifts to donate to the Salvation Army's Angel Tree program. The Salvation Army Angel Tree program is
October 2019

CG Life Supports Cancer Research in San Diego

On October 2, CG Life was a proud sponsor of the American Cancer Society Cancer Action Network (ACS CAN) San Diego Research Breakfast, which brought together more than one hundred leaders from the business, education, government and research communities to fight cancer.
September 2019

CG Life Named a Best Place to Work

CG Life has been named one of the Best Places to Work in 2019 by the San Diego Business Journal. The annual award recognizes the best public and private employers in the region based on workplace practices, policies and employee satisfaction.
August 2019

Women In Bio (WIB) Partners with CG Life to Co-host 9th Annual UNWIND

In August, CG Life opened its doors in San Diego to nearly 500 life science executives, researchers and professionals. The 9th annual UNWIND networking event once again rewarded scientists, venture capitalists, entrepreneurs, medical writers, science journalists, university administrators, and pharma and biotech executives with fresh tacos, great craft beer, amazing