What’s shaping our thinking and what’s new

Reporter Alison Kanski sits down with CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa to discuss the two agencies combining their expertise in, and passion for, scientific communication.

In this article penned for the April magazine of Philadelphia Alliance for Capital & Technologies (PACT), CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa explore ways in which some business leaders are quickly pivoting to maintain operations and strategize for a new, post-pandemic world. These lessons will need to

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession, if we are not already there. The speed and depth of a recession vary depending upon which talking head TV pundit you choose to listen to, but for marketers, there are certainties to

CG Life has acquired McDAY, a strategic marketing communications agency located in Philadelphia, to expand its specific technical marketing and public relations expertise in the pharmaceutical and fine chemicals markets. The acquisition is the second completed by CG Life in 2020.

This February, Art Director Courtney Reynolds celebrated ten years at CG Life. During the past decade, she has brought her creative eye to countless life science and healthcare campaigns. So, it was only fitting that the agency celebrated by joining her to create art. The team gathered to paint together and

By advancing three members of its team to senior positions with increased responsibility in digital marketing, marketing strategy and business development, and adding a vice president of public relations, CG Life has enhanced its ability to support healthcare and life science organizations and manage continued agency growth. 

During biotech's biggest week of the year, CG Life Managing Partner Erik Clausen recently conducted a series of interviews on YouTube with presenting biotech CEOs. In this series of brief interviews, discussion topics ranged from rare diseases and drug pricing policies to evidence-based strategies guiding investment and how health companies

CG Life has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships.

In December, Senior Director Karen Sparks marked a decade at CG Life helping life science and healthcare organizations to bring their brands to life. The agency dedicated a day to celebrating Karen and her many accomplishments with gifts, fun and wine.