What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Happy International Women’s Day 2022!
On March 8th, we honor all of the women in our lives who inspire us. At CG Life, there are ...
Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them
Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
Living our best CG Life: latest news
April 2020
Cover Story: “The New World Needs your Company’s Voice”
In this article penned for the April magazine of Philadelphia Alliance for Capital & Technologies (PACT), CG Life Co-founder Murad Sabzali and McDAY CEO Susan Stipa explore ways in which some business leaders are quickly pivoting to maintain operations and strategize for a new, post-pandemic world. These lessons will need to
April 2020
CG Life in Forbes: “Marketing Rules To Follow During Uncertain Economic Times”
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession, if we are not already there. The speed and depth of a recession vary depending upon which talking head TV pundit you choose to listen to, but for marketers, there are certainties to
April 2020
CG Life Acquires Strategic Communications Agency McDAY
CG Life has acquired McDAY, a strategic marketing communications agency located in Philadelphia, to expand its specific technical marketing and public relations expertise in the pharmaceutical and fine chemicals markets. The acquisition is the second completed by CG Life in 2020.
February 2020
CG Life Marks Decade of Creativity from Art Director
This February, Art Director Courtney Reynolds celebrated ten years at CG Life. During the past decade, she has brought her creative eye to countless life science and healthcare campaigns. So, it was only fitting that the agency celebrated by joining her to create art. The team gathered to paint together and
February 2020
CG Life Expands Leadership Team, Strengthens Health Communications Expertise
By advancing three members of its team to senior positions with increased responsibility in digital marketing, marketing strategy and business development, and adding a vice president of public relations, CG Life has enhanced its ability to support healthcare and life science organizations and manage continued agency growth.
January 2020
CG Life Partner Interviews Presenting CEOs during Biotech Showcase, J.P. Morgan Healthcare
During biotech's biggest week of the year, CG Life Managing Partner Erik Clausen recently conducted a series of interviews on YouTube with presenting biotech CEOs. In this series of brief interviews, discussion topics ranged from rare diseases and drug pricing policies to evidence-based strategies guiding investment and how health companies
January 2020
CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element
CG Life has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships.
December 2019
Senior Director Celebrates 10 Years at CG Life
In December, Senior Director Karen Sparks marked a decade at CG Life helping life science and healthcare organizations to bring their brands to life. The agency dedicated a day to celebrating Karen and her many accomplishments with gifts, fun and wine.
December 2019
Volunteers Round Up Gifts for the Salvation Army
As part of the "CG Life Inspired" volunteering initiative designed to volunteer services, talents, and resources to drive change and give back to the community, team members spent a recent Tuesday afternoon purchasing gifts to donate to the Salvation Army's Angel Tree program. The Salvation Army Angel Tree program is