What’s shaping our thinking and what’s new

There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.

Uncontrolled Variables: Bringing Science and Comedy Together

Uncontrolled Variables: Bringing Science and Comedy Together

We chatted with the producers behind the Chicago comedy troupe Uncontrolled Variables, and learned how they bring comedy and science ...
Next-Generation Sequencing: To Boldly Go Where No Genome Has Gone Before

Next-Generation Sequencing: To Boldly Go Where No Genome Has Gone Before

Next-generation sequencing (NGS) has ushered in a world where medicine is informed by personal genetics, bringing the science fiction of ...
Happy International Women's Day 2022!

Happy International Women’s Day 2022!

On March 8th, we honor all of the women in our lives who inspire us. At CG Life, there are ...
Finding Your Brand's Voice And Persona

Finding Your Brand’s Voice And Persona

Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn't Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists

Black History Month: Celebrating Black American Scientists

In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...

Living our best CG Life: latest news

May 2022

B2B Marketing Names CG Life a Top Agency for 5th Consecutive Year

For the fifth consecutive year, B2B Marketing has ranked CG Life among the top B2B marketing communications agencies. The annual independent Agencies Benchmarking Report ranked CG Life as the highest-ranked life science/healthcare B2B marcomms agency in the U.S. again in 2022.
April 2022

Marketing Leader Joins CG Life as VP of Client Services to Build Stronger Brands, Programs & Relationships

CG Life has welcomed Nina Prybula as Vice President of Client Services to drive integrated marketing and brand strategies for CG Life’s clients, strengthen agency teams through leadership and mentoring, and innovate new ways to help its clients reach their business objectives.
February 2022

CG Life Director of Media Joins Expert Panel on Media Performance Benchmarking

On February 16, CG Life Director of Media Jenine Wright joined a group of experts in a well-attended webinar. Part of an educational series from Sales and Marketing Professionals in Science (SAMPS), the discussion aimed to help life science marketers learn how to better measure the value of marketing through
January 2022

San Diego Business Journal Ranks CG Life a Top Public Relations Firm

The San Diego Business Journal has once again named CG Life to its annual list of top public relations agencies in San Diego County. The ranking is featured in the Book of Lists 2022, which was published this month. CG Life has been at the top of the list for the
January 2022

CG Life Sponsors SAMPS

CG Life has signed on to support Sales & Marketing Professionals in Science (SAMPS) in 2022. Founded in 2012, SAMPS exists to connect and empower sales and marketing professionals in life science and applied research to grow professionally.
December 2021

SAMPS Names Grace Niewijk “Young Person of the Year” Finalist

Sales & Marketing Professionals in Science (SAMPS) has named CG Life Content Strategist Grace Niewijk as a finalist for its Young Person of the Year Award, which celebrates marketing and sales professionals under 30 who are promoting new innovations and contributing significantly to the success of their team. Although she received
December 2021

CG Life Joins as AOR for Biotech Showcase 2022

For the 5th consecutive year, CG Life has joined on as a silver sponsor and public relations agency of record for the Biotech Showcase. Produced annually in San Francisco by Demy-Colton and EBD Group, the conference happens concurrently with the J.P. Morgan Healthcare Conference and together forms the biggest week of
November 2021

CG Life Welcomes Key Additions to Strategic Advisory Board

To help guide the agency’s continued growth and evolution, we have welcomed several new members to our Board of Advisors. The advisory body will help position CG Life for continued strong and healthy growth while ensuring we remain true to our core cultural and business values.
November 2021

CG Life Wins Six MarCom Awards for Creative Achievement in the Life Sciences

Along with several of our clients, we have been honored as recipients of six 2021 MarCom Awards: four platinum, one gold, and one honorable mention. Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement in