Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals company. I know all too well the joys of managing creative and d
CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges
Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled scientific sta
Life. Science. 15 years.
It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric of focusing on our capabilities, our new website sh
It’s like Finding Money: Repurposing Content Marketing
Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be part of your marketing mix. Content
Happy Valentine’s Day!
Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take this opportunity to thank you for being part of our orbi
Political Uncertainty and the Impact on Healthcare and Life Science Marketing Budgets
A recent article in Fox Business on the biotech industry and the national elections, titled “Why Biotech Investors Are Terrified of the Upcoming Election,” calls attention to t
What’s In a Name? More Than You Think
The naming process should never be a casual exercise. If you have kids, you know this all too well. You go through a very specific process to choose your child’s name. It needs t
Getting High
Rooftop represents a unique environment, giving us refuge from extinguishing daily fires and helping us remove walls of creative confinement. Musical Theme is our collective person
Brand 911
To build a truly unique brand—one that has equity and serves as a quantifiable asset—takes time and commitment. It’s really a quite simple adage, yet it somehow eludes a lot
London Calling
We now serve the Queen. We’re trading our java for Earl Grey. Fries are now chips, chips are now crisps, and cookies are now biscuits. That’s right… It’s official… Chempe