The Anatomy of a Media Pitch
There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that approval from an editor is a challenge that
What Google Chrome Ad Blocker Means for Your Marketing Strategy
What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what can you do about it? Here are the most important implicat
Your Free Guide to Surviving JPM San Francisco 2018
It’s 11 PM and I am crammed into the Press Club just blocks away from Union Square in downtown San Francisco. I have a glass of wine in one hand and my other arm is literally imm
Do You Speak Science?
Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new and exciting ways to help people in clinical
What Europe’s Tightened Rules for Personal Data Mean for Marketers
In April 2016, the European Union passed a new regulation called the General Data Protection Regulation (GDPR). The regulation, which is aimed at updating and unifying personal dat
Should You Start a Life Science or Healthcare Podcast?
Podcasts continue to rise in popularity as both an entertainment and marketing medium. Fully a quarter of people in the United States have listened to a podcast in the last month,
NPR’s Richard Harris Breathes Life into the Reproducibility Crisis with Rigor Mortis
The key to good science, according to the late physicist Richard Feynman, is that “you must not fool yourself, and you are the easiest person to fool.” In Rigor Mortis: How Slo
How to Turn Your Webinars into Perpetual Conversion Tools
Consider this promise: that instead of selling one to one (inefficiently), you can gather 100 people and sell to all of them simultaneously. You can do this repeatedly and predicta
Don’t Miss Our Murad in C&EN’s ‘Mad Men & Women of Science Marketing’
When C&EN Media Group chose CG Life co-founder Murad Sabzali as one of the “Mad Men & Women of Science Marketing”, he was more than happy to step around from th
B2B Marketing in Technical Industries: A Q&A with Steve Johnson
As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B marketing. We sat down with Steve Johnson, Ma