Improvised Marketing
Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and of course, CG Life! Another hometown legendary offering is the a
A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing
After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and healthcare digital marketing as a content specialist, I quickly
Exploring the Possibilities for Augmented Reality in Life Science Marketing
What is Augmented Reality? There is a lot of hype around virtual reality, augmented reality, and mixed reality in the technology landscape today. The first step to understanding ho
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to electronic health rec
Fever Pitch: Straight talk about PR from Life Science Journalists
What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year veteran of life science and bi
It’s like Finding Money: Repurposing Content Marketing
Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be part of your marketing mix. Content
Ten Tips for an Effective Trade Show Booth
Use these 10 trade show tips to ensure your trade show booth is a success. You are tasked with planning an effective trade show booth for your company, you have a limited budget, a
Happy Valentine’s Day!
Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take this opportunity to thank you for being part of our orbi
Choose Your Own Marketing Adventure in “Marketing Survival”
Don’t you wish that you could simply get a 2nd chance on some of your life science marketing decisions? There are so many advertising options out there for marketers, and choosin
What You Cared About in 2017
This past year was filled with just as many “Woah, that’s awesome” moments as “Wait, is this actually happening?” ones. Through all of the commotion of 2017, Chemunity wa