GDPR Compliance Is Coming. Are You Ready?
For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have another celebration: Their Rights. And not only
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics, treats a number of retinal diseases cause
Great Minds Think Similarly: The Pros and Cons of Biosimilars
Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the past four decades? This task is a near impossibility, as it requires y
Improvised Marketing
Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and of course, CG Life! Another hometown legendary offering is the a
A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing
After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and healthcare digital marketing as a content specialist, I quickly
Exploring the Possibilities for Augmented Reality in Life Science Marketing
What is Augmented Reality? There is a lot of hype around virtual reality, augmented reality, and mixed reality in the technology landscape today. The first step to understanding ho
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to electronic health rec
Fever Pitch: Straight talk about PR from Life Science Journalists
What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year veteran of life science and bi
It’s like Finding Money: Repurposing Content Marketing
Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be part of your marketing mix. Content
Ten Tips for an Effective Trade Show Booth
Use these 10 trade show tips to ensure your trade show booth is a success. You are tasked with planning an effective trade show booth for your company, you have a limited budget, a